Yes Virginia there is Social Media for B2B
A potential client recently said that they did not see value in social media for B2B. Yet, when it was suggested that their commercial sales channel partners would likely see value, they suddenly...
View ArticleIt Would Be So Nice If You Weren’t Here And Other Customer Service Issues
I was recently having a conversation with Zaigham Zulqernain at, ironically (you’ll see the irony in a moment), a coffee shop. It was that conversation, a post from Shilpa Nicodemus and a video by...
View ArticleCirque du Suckitude
With the recent launch of Apple’s iPad 2, I was reminded of the presentation style of Steve Jobs, why it is worthy of praise, and why it is often referenced when presentations are being discussed. It...
View ArticleI don’t want to Tweet and you can’t make me
I recently attended a panel discussion held by the CIO Association of Canada. Each panelist was asked about their integration of social media and what they would do differently if they could do it over...
View ArticleWould you include planking in your social media strategy if you had to?
You may not blog, tweet, or plank, but if your customers are interested in any of those then you need to understand them and figure out your company’s position. I often hear from clients or audience...
View ArticleEvery company has stories to tell with social media – what are yours?
I first became aware of Indium Corporation when I read Content Rules by C.C. Chapman and Ann Handley. Indium Corporation proves that every company has a story that certain people want to hear. The key...
View ArticleSocial Media and The 4-Hour Workweek: A Story of YouTube Success
Founded in 2010 by Mimi, Layla, and Alex and inspired by The 4-Hour Work Week by Tim Ferriss, Luxy Hair has managed to find a niche business in hair extensions leveraging the power of YouTube. YouTube...
View ArticleDirect Marketing Association of Canada
Volterra established and built our community from scratch and maintains engagement with compelling content.
View ArticleRoad To Travel – managed multiple social channels including Facebook,...
Volterra helped Road To Travel reactivate and grow their communities on Twitter and Facebook and build a presence on LinkedIn and Google+. Leveraging Facebook advertising and competitive intelligence,...
View ArticleSmoothPay – established and built SmoothPay’s community on Twitter and Facebook.
Volterra worked with SmoothPay to establish a presence on Twitter and Facebook, targeting both businesses and endusers, and building a vibrant community with engaging content and consistent interaction.
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